Beyond Beige
Looking towards local artists’ futures.
Charlotte Corporations and Philanthropists, You have the power to support your creative community right now.
Community support has made a tremendous impact. Let’s keep the creativity flowing, together.
Thank you, community, for your passionate response to the Beige campaign, and
keeping Charlotte colorful!
How ArtPop Transforms the Charlotte Region:
ArtPop’s mission has resulted in over $1 million in sales & commissions directly paid to local artists. By partnering with the billboard industry, ArtPop provides 20 local artists annually with meaningful exposure through a public advertising campaign valued at over $8.5 million.
Billboards and displays that break the gallery barrier by bringing local art directly to the everyday person.
Commissioned projects which bring more art into the CLT region while paying local artists their worth.
Accessible arts events and experiences that bridge local artists with the community.
Sustainable programming that creatively transforms ArtPop artist billboards into couture fashion!
Press about the Beige Campaign:
Beige Campaign Billboards
Billboard space donated by Adams Outdoor Advertising and Awedience Media
Beige Takeover & Awareness Event at TAOH Outdoor Gallery on April 3rd, 2025
Special thanks to our friends Osiris Rain and Sydney Duarte at TAOH Outdoor Gallery for making this possible.
Beige Takeover at Waverly
”Beigeing” by Brian Michelotti | Hand Lettering by Big Trouble Studios
Space donated by Awedience Media | Permissions by Childress Klein
ArtPop is not alone in this.
If there is an arts organization that you care about, now is the time to support them. The guide below is a great start:
Our thanks to those who made this campaign possible:
Ghost, Adams Outdoor Advertising, Awedience Media, Dasia Hood, Hakim Media Productions, Amy George of By George Communications, Associated Posters, Anna Marie Imbordino of Buzz Media Group LLC, ArtPop’s entire team and Board of Directors.
To Charlotte’s artists - this is all for you and the community.